Redwood Renewables SEO Performance Report
I took charge of the SEO for Redwood Renewables in mid-November 2024. At the time, the website had zero organic traffic, no keyword rankings, and no backlinks. The domain had no authority, making it difficult to rank in search results.
Over the past few months, I have implemented strategies to enhance the website’s authority, improve keyword rankings, and increase organic traffic. This report highlights the progress made and the SEO techniques used to achieve these results.
SEO Performance Overview
The website has shown remarkable progress in SEO since November 2024. Below are the key metrics:
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Authority Score: Increased from 0 to 6
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Organic Search Traffic: Grew consistently from 0
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Paid Search Traffic: No active paid campaigns
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Backlinks: Increased from 0 to 44 (from 21 referring domains)
Traffic & Keyword Performance
Before (October 2024):
- Average Keyword Position: 83.3
- Estimated Impressions: 871
- Estimated Clicks: 2
- CTR (Click-Through Rate): 0.2%
Current (February 2025):
- Average Keyword Position: 35.56
- Estimated Impressions: 9,600
- Estimated Clicks: 307
- CTR (Click-Through Rate): 3.2%
Current (March 2025):
Top Performing Keywords:
- Solar battery storage Essex – Position 7
- Solar installation Essex – Position 21
- Solar panel installation Kent – Position 27
- 5kw solar power system – Position 27
- Solar panel 2kw system – Position 70
Newly Ranked Keywords:
- Bills in Woking – Position 33
- Solar panels Norwich – Position 13
- Solar panel removal & reinstallation Norwich – Position 52
- Solar installers Kent – Position 70
Backlink & Authority Growth:
- Total Backlinks: Increased from 0 to 44
- Follow Links: 15
